Prescott and Russell’s Broue & Chew Road Trip

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L’Orignal, June 23, 2021 – The United Counties of Prescott and Russell (UCPR) announced today the launch of their most recent agritourism offer, the Broue & Chew Road Trip. Local products enthusiasts will now be able to explore two new agritourism routes: the Gourmet Route in the charming Vankleek Hill area, and the Brewers Route, which covers the entire region.

In response to the growing interest in agritourism and gourmet tourism, the UCPR designed the Broue & Chew Road Trip to support existing tourism attractions, diversify available activities, and make it easier for visitors to discover local producers, food processors, and artisans.

“Our tourism businesses are an important economic development driver for Prescott and Russell. With that in mind, we felt it would be a good idea to give these businesses an opportunity to share their expertise through tours featuring microbreweries, wineries, local markets, and many specialty products,” says Stéphane Sarrazin, Warden of the UCPR.

Before setting off to discover the flavours and various experiences offered by 14 participating businesses, visitors are invited to download their Broue & Chew map directly from the Broue & Chew Road Trip website. The map also includes the Popsilos circuit (artwork on silos) and offers the possibility to discover several complementary businesses along the way. You may follow the routes as they are marked on the map or simply allow your taste buds to guide you.

“Even through the pandemic, this is a great opportunity to meet agri-food ambassadors and to explore our rural region in an enchanting setting! We thank visitors in advance for respecting and applying the sanitary measures recommended by Public Health,” adds Carole Lavigne, Director of Economic Development and Tourism of the UCPR.

The Broue & Chew Road Trip is a collaboration between the UCPR and the Eastern Ontario Agri-Food Network (EOAN) that benefits from the support of the Ontario Government through the Rural Economic Development (RED) program.

The Broue & Chew Road Trip: Savour the authenticity of local food and beverages!

Outside patio beer cheers at a local brewery